Perform an SEO audit 16 steps checklist to better rankings

No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all. Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits. By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth.

This crucial part involves checking if Google can crawl and index your pages. For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards.

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement.

Hreflang issues

To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap.

Internal Linking Structure

If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.

What Is an SEO Audit? (And How to Do an SEO Audit as a Beginner)

While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results.

• These can provide invaluable insights into CRO and other website improvements, especially those that would have positive SEO effects.
• Simply embed a simple Audit Form that matches your website’s styling and colors.
• They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices.
• To improve your score, seek external links from high-authority pages that outrank yours.

I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve BHS Links internal linking to your other articles to increase topic relevance and site structure.

If users click away from your slow pages, Google will notice and dock your rankings. Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme.

The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully.